Position to be best-in-class in product innovation
United States Steel Corporation has announced another logical next step in the company's Carnegie Way transformation journey. By Jan. 1, 2015, the company's reporting segments - North American Flat-Rolled, Tubular and U. S. Steel Europe - will be realigned to achieve three strategic goals:
"These commercial entities will put our company in a stronger position to be best-in-class in product innovation, customer service and solutions, as well as steel manufacturing," said Mario Longhi, president and chief executive officer of United States Steel. "In today's global economy, it is important to be aligned as closely as possible with our customers and to help them address their ever-changing market demands. We have always worked closely with our customers, large and small. This realignment will help us get even closer to them, creating a more profound in-depth understanding of their needs which will result in mutual success," continued Longhi.
The North American Flat-Rolled realignment will include the creation of enterprise-wide commercial entities to specifically address the following markets: automotive, consumer, industrial, service centers and mining. Each entity will be led by a business expert with vast knowledge of customers' current and future needs. This business knowledge will help create better customer solutions.
Automotive Solutions will be based at the company's Automotive Center in Troy, Mich., where the company works jointly with customers to develop solutions utilizing the next generation of advanced high-strength steels (AHSS) to address challenges facing the industry, including increased fuel economy standards and enhanced safety requirements.
Consumer Solutions will closely align with customers in the appliance, packaging, container and construction markets. The entity will have a robust presence with our tin customers, who represent more than one quarter of the entity's business. Additional product lines within the unit include the company's COR-TEN AZP(R), ACRYLUME(R), GALVALUME(R) and Weathered Metals.
Industrial Solutions will focus on the company's customers in the pipe and tube manufacturing market, as well as the agricultural and industrial equipment markets.
